A cookie is a small file containing an identifier (a string of letters and numbers) which asks permission to be placed on your computer, it is sent by a web server to a web browser and is stored by the browser.

Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site.

Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

Cookies do not typically contain any information that personally identifies a user, but personally identifiable information that we store about you may be linked to the information stored in and obtained from cookies.

This site uses cookies. In general, cookies are used to retain user preferences and provide anonymised tracking data to third party applications like Google Analytics.

Google Analytics

We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at https://www.google.co.uk/intl/en-GB/policies/privacy/key-terms/#toc-terms-cookie: The relevant cookies are: _ga

Our web service or hosting providers also use cookies and those cookies may be stored on your computer when you visit our website.

Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can, however, obtain up-to-date information about blocking and deleting cookies via these links, or check the help section of your web browser:

  • Chrome: https://support.google.com/chrome/answer/95647?hl=en
  • Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
  • Opera: http://www.opera.com/help/tutorials/security/cookies/
  • Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
  • Safari: https://support.apple.com/kb/PH21411
  • Microsoft Edge: https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy

Blocking all cookies will have a negative impact upon the usability of many websites, if you block cookies, you may not be able to use all the features on our website.

Retargeting Services

This website uses various retargeting services to advertise on third party websites. It could mean that we advertise to previous website visitors. This could be in the form of an advertisement on a search engine’s results page or as a display advert on a third party website within the ad network’s inventory. Third-party retargeting services use cookies to serve ads based on someone’s past visits to the PBS website. Of course, any data collected will be used in accordance with our own privacy policy and the ad network’s privacy policy.

You can usually opt out of receiving targeted ads served by us or on our behalf by clicking on the blue icon that typically appears in the corner of the ads we serve. Please note that, if you delete your cookies or upgrade your browser after having opted out, you will need to opt out again.

You can also opt out of cookie based advertising entirely by updating your browser’s cookie settings or permanently using a browser plugin

The retargeting services we may use are:

  • You can view their privacy policy here and opt out of receiving ads from the Adroll network here
  • You can view their privacy policy here and opt out of receiving ads from the Bing network here
  • You can view their privacy policy here. You can view instructions of how to influence the ads that Facebook displays to you here
  • You can view their privacy policy here and opt out of seeing personalised ads from Google here
  • You can view their privacy policy here and instructions of how to opt out of receiving certain ads from the Instagram network here
  • You can view their privacy policy here and manage your advertising preferences with Linkedin here
  • You can view their privacy policy here
  • You can view their privacy policy here and opt out of receiving ads from the Reddit network here
  • You can view their privacy policy here and opt out of receiving ads from the Taboola network here
  • You can view their privacy policy here and update your personalisation preferences here